The advertising industry has come a long way in today’s world. For those who don’t know, it is the global industry that involves public relations and advertising services for companies and brands. In other words, they help these companies and brands get information about their products or services out there.

There are several forms of advertising, some of the most common being television advertising, online advertising, direct marketing, and billboard marketing. However, there’s one type of advertising that’s making the rounds right now and that’s none other than voice-activated advertising. AI Voice-activated advertising is now being used by dozens of advertising experts around the world. Let’s know more about it and how it works.

What is Voice-Activated Advertisement?

Voice-activated advertising is a type of advertising that involves using interactive audio to foster brand engagement and patronage, commonly used in digital voice channels, some of which include car and house speakers, radios, mobile streaming services, and sometimes, television. Voice-activated advertisements provide advertisement content to listeners in the form of audio and softly urge them to make a purchase.

This form of advertising is a lot less intrusive and personally demanding than others. At the end of the ad, many of these voice-activated ads request if the listener would like to hear more.

More often than not, listeners choose to listen to more information about the product or service that the voice-ad was advertising. Why you might be thinking, it's because this form of advertisement does not pry much into the lives of users nor does it suggests anything from its end. These are some of the reasons why voice ads and voice-activated advertising have become popularly used by millions of professionals around the world.

How does Voice-activated advertising function?

JetBlue started the innovation way back in 2013 with its voice-activated campaign. Since then, other companies like Toys R Us and Hellman have followed suit. Although voice ads have been around for quite a while, the interactive voice-activated advertising concept only became a thing in recent years. The voice-activated ads got a major upgrade in 2019, and Pandora was behind this whole upgrade. This incredible brand developed hands-free, voice-activated ads for big brands all over the world.

There’s one thing that’s for sure, interactive voice ads are here to stay. If these interactive voice ads become successful, they could become extremely useful for big companies. These companies and brands would be able to serve their customers, provide useful information, and market their products at the sound of their customer’s voices.

Consequently, businesses could save millions on marketing campaigns and personnel installations. To be more accurate, marketing campaigns like social media campaigns cost an average of about $7,000 to run monthly. More expensive campaigns like TV marketing campaigns cost up to $50,000 monthly.

Broadcasting is among the most expensive marketing campaigns, costing up to $100,000 for 30-second commercials. When compared to voice-activated advertising, these figures are ginormous. Voice-activated advertising costs range anywhere from $250-$3,000, depending on the complexity of the software.

Voice-activated advertising is among one of the most used types of advertising in the B2C marketplace right now. Millions of small and medium business enterprises have stated that it boosted their marketing efforts. These businesses made a huge turnover and improved their conversion in just a few months of using voice-activated advertising.

Unfortunately, this type of advertising is not yet popularly being used in the B2B marketplace. However, more and more outreaches are being made to push this amazing innovation to the B2B space. Their implementation of this type of advertising would also bring in huge numbers for them. For example, if they create voice-enabled ads and broadcast this ad through Television, speakers, and other professional media, it would sharply increase their conversion rate.

Conclusion

If you’re thinking about trying out this type of advertising, Do it. For one, you’d be able to save lots of money on marketing. This money can then be redirected into other business processes. Voice-activated advertising is still a long way from being fully understood. There are a lot of unknown intricacies about this concept, which makes discoveries about voice generator text-to-speech activated AI all the more interesting.

It’s relatively gone through a lot of improvement in the past few years. As mentioned earlier, voice-activated advertising started from the innovation JetBlue came up with. Without them, it would have taken a lot longer to get to its level of development today. Or maybe this concept would have been thought up at all.