What to do while choosing an AI Voice

Voices can derive individuality from a brand. When you choose a voice, it evolves into this great yet understandable difference between both the brand and its consumers. A relatable voice can turn out to be a great rapport with the audience if chosen correctly whereas any non-relatable voice can weird them out or might even push them further.

 If you are creating a video, building a podcast, or anything else which tends to have a voice, it's better to look for a substantial AI voice that catches attention without even making any exertions. No brand will be insignificant when it comes to choosing a voice for their project. Let’s dive deep into the topic that will help you to consider when working with AI Voice.

Selecting the Right Language

Choosing the right language is essential when it comes to choosing the right voice for a video or podcast. A voice that is too high or too low is not worth adding to any of your projects. Some voices are even used for specific purposes. In the same way, the most important thing is that the AI voice speaks your language. But if your language is spoken in multiple regions, you might also need to consider locale. For instance, if you are creating a video targeting a specific audience of Urban rich people in India, you might want to switch the language locale from American English to Indian English.

TTS has different natural language processing algorithms for each locale. This allows us to ensure that voices pronounce words and other elements like a native would. For example, en-US voices read '09/08' as "September 8tht", whereas en-IN voices say "9th August."

Right Voice for the Right Audience

The first and most important thing to consider when choosing a voice is the audience that’s going to watch that video or listen to that podcast. Which voice would signify the most to them? What kind of voice would sound familiar to them? A good starting point could be to look at some of your peers and competitors to see what kind of audience they are targeting.

When it comes to gender, there have been studies that indicate the voice of a certain gender is more likely to sell, or sound soothing, but there is no definitive answer to this. So, when it comes to choosing a male or female voice.

Emotions sell

We all build connections through emotions. It is the single most powerful tool to build a strong perception of your brand or message. But it’s also one of the most tricky ones. In general, as a rule of thumb, businesses and brands want to be associated with more positive emotions than heavy, sad ones. Although there are cases where the latter may be more effective. When you conceptualized your video story, what emotion did you want to invoke in your audience?

 Most voices convey a specific emotion very well, although there are few which are versatile.

It’s important to listen to the voice and figure out what tonality or emotion they represent best before making your choice.

 Option of a Custom Voice

If you can't find the AI voice you're looking for or want to invest in a unique sound, you can create a custom voice that perfectly represents your content and brand. This gives you all the advantages of text-to-speech online publishing, combined with the engagement power of a particular speaker's voice.

What’s better than a custom voice replacing the automated voice and language of your robotically generated content with a personalized voice to give you that genuine human connection and trusting bond with your audience?

Languages Matter

Language and accents vary hugely between countries and regions. If your audience is owned by a distinct terrain or location, it may be advisable to choose a voice fluent in that language and accent. While English is certainly quite common globally, it depends on the geography you are targeting. 

 However, if you are a digital company trying to market worldwide, you can either go with English or even better, build your project in multiple languages. With new and progressive TTS technologies, you can add voices across 15+ languages and create videos that can be used to target very specific geographies as well.

 Voices play a key position in nourishing an equivalence for your brand or idea. These have been explained in detail with examples in this article. In addition to this, we also briefly talked about how to choose the right music for your voiceover and how to incorporate it with your voice correctly in the required ratio. We hope you find this useful in deciding on the voice for your video.